I designed the logo, website, and environmental concepts for the Quaker Oats Rise & Thrive Wellness Festival in Malibu on behalf of Quaker.
I spearheaded the creation of the Quaker Rise & Thrive identity, working closely with Elizabeth Demers' art direction. My responsibilities included designing the logo, creating iconography for wayfinding, producing map illustrations, schedules, web and landing pages, menus, and environmental designs. Additionally, I collaborated with a consulting firm to refine and finalize the design elements.
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