I designed branding materials for Lumen Optical, integrating existing illustrations from Axis 41. This included crafting the "$99 pair" logo for use in in-store displays and advertisements, as well as developing the lettering "For The People" for a proposed campaign. The holiday campaign illustration featuring Lumen and Bachor was created by Jim Bachor. Additionally, under the art direction of Peter Singleton, I designed packaging, socks, and GIFs. Furthermore, I adapted an existing pattern for the Friends & Family campaign.
I designed branding materials for Lumen Optical, integrating existing illustrations from Axis 41. This included crafting the "$99 pair" logo for use in in-store displays and advertisements, as well as developing the lettering "For The People" for a proposed campaign. The holiday campaign illustration featuring Lumen and Bachor was created by Jim Bachor. Additionally, under the art direction of Peter Singleton, I designed packaging, socks, and GIFs. Furthermore, I adapted an existing pattern for the Friends & Family campaign.
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